You better knock

WOOD
The Right Wood at the Right Time

A Healthy

FOOD
for a wealthy mood

We make your

KITCHEN
so comfortable You'll want to spend the night
You better knock

WOOD

The Right Wood at the Right Time
We make your kitchen so comfortable
you'll want to spend the night
A Healthy Food,
for a wealthy mood!

Introduction

QUALITY ... SUSTAINABILITY ... AFFORDABILITY ...

On these simple but solid fundamentals, General Trading Concept has built its strategy as well as its products. Since its inception, the focus of the company has been mainly towards brand building and ensuring a good customer experience and high customer satisfaction. To achieve this, the CONCEPT team has extensively researched for specifications that will delight the customer. This is the approach that has led to the formation of the company's strategy. Therefore, we, at General Trading Concept guarantee that all of our products are of the highest quality, the most sustainable and the most affordable amongst its categories. So, to buy our product, really means, to be part of the ever growing family of satisfied customers.

Divisions

Wood

General Trading Concept is a Bosnia based company that specializes also in processing and value addition of both hardwoods and softwoods.

General Trading Concept is a Bosnia based company that specializes also in processing and value addition of both hardwoods and softwoods. Its factory is located in Bosnia, with Marketing and sales office in UAE.

60% of Bosnia, 2.7 million hectares, is covered by forests that have the finest quality of wood in Europe. It is famous worldwide for its timbers such as Beech wood, Pine wood, and White wood.

We, at GTC, have the advantage of being located in the middle of these very forests and have direct access to the best materials.

Therefore, we are able to offer the best price for the best quality available.

Our products are exported across the globe, the main markets are Europe, Middle East, North Africa and China. We provide our wood according to European standards and work with modern and hi-tech machines which preserve the quality of the timber throughout all of the stages of harvesting and processing.

We are delighted to be a leading player in the timber industry. Being the leadere allows GTC to set pace, drive the development, have a strong offering to the customers and also have the size, the scale and a responsible way of doing business.

Kitchen

The kitchen, which has been always the meeting point for the whole family, is nowadays the real beating heart of the house.

The kitchen, which has been always the meeting point for the whole family, is nowadays the real beating heart of the house. it's a place where wellness, hygiene and technology, must live together in harmony.

Ideal Concept Kitchens in Dubai presents you high-quality, innovative kitchens that suite any budget and taste. These kitchens are known for its ergonomic design, high level of functionality, durability and above all usability.

Food

GTC-food division is established in 2012 as an implementation of the strategy set by our parent company to expand in the food business.

GTC-food division is established in 2012 as an implementation of the strategy set by our parent company to expand in the food business. The food division in GENERAL TRADING CONCEPT was initially founded primarily as a trading arm of AL AMEERA FOODSTUFF. Capitalizing on the previously established infrastructure, the company has soon been able to expand its distribution network and the range of products it offers. Our strategy is to have more control and limit the gap between product supply and distribution chain. Most of the items we deal with are bottled or packaged in our own facilities. We also focus on food items which complement one another. This has allowed the company to create more value to its products and add strength to its trade.