On these simple but solid fundamentals, General Trading Concept GTC has built its strategy as well as its products. Since its inception, the focus of the company has been mainly towards brand building and ensuring a good customer experience and high customer satisfaction. To achieve this, the CONCEPT team has extensively researched for specifications that will delight the customer). This is the approach that has led to the formation of the company’s strategy. Therefore, we, at General  Trading Concept  guarantee that all of our products are of the highest quality, the most sustainable and the most affordable amongst its categories. So, to buy our product, really means, to be part of the ever growing family of satisfied customers.